Design and sell effective logos using Adobe Illustrator. Learn brainstorming, research, sketching, and more.


Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design?

In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You’ll gain valuable insight into logo design and the logo design industry.

This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.

You will learn various Illustrator techniques to create high-quality, beautiful logos.

After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.

Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rock star!

Skills Learned in this Course

  • Describe the qualities of effective logo design
  • Brainstorm logo designs using freewriting, mindmapping, and word association
  • Sketch logo designs using pen/pencil and paper
  • Apply logo design principles
  • Produce quality logo designs
  • Write logo design creative briefs
  • Implement what a logo design client wants in a logo design
  • Find work in logo design by creating a portfolio
  • Apply effective color in logo design
  • Use Adobe Illustrator to design, create, and export quality logos in various formats

Intended Audience

  • Students who want to learn about logo design and Adobe Illustrator should take this course.
  • Students who want to produce quality logos by applying effective design principles and best practices should take this course.
  • This course is meant for people who want to design logos and get paid for it.
  • This course is intended for people who want to establish or expand their logo design skills.
  • This course is not meant for logo designers who are already experts in logo design and Illustrator.

Get Started Designing Logos

Learn more to enroll in this masterclass!

Student Logo Examples
Logos courtesy of my students Nicole Tillotson, Thomas Seigworth, and Sofia Ramos
Logo Design and Illustrator