Months ago, I thought it’d be interesting to see if there was proven, scientific research that showed what other factors lead to more clicks, shares, retweets, follows, likes, comments, and purchases on social media.
After researching the journal articles for about five months (in between teaching at my university, etc.), I was amazed at what I found.
Saturation, color, written copy, and image size, as well as many other factors, all have a proven effect on attention and engagement on social media and online advertising, including the number of likes, shares, comments, followers, fans, and purchases.
The studies included quantitative research of posts; some of the studies focused on top 100 brands with over years of data. For example, I discovered studies that show what factors lead to more retweets of top brands on Twitter.
Other studies focused on which factors lead to more engagement on Facebook.
PUTTING THE PRINCIPLES INTO PRACTICE
So I put these principles into practice, running ads on Facebook for a week with two identical ads, except one was more saturated and one was less saturated.
I used blue and red ads to see the difference.
I ran some ads with “calls to action” and some without.
I ran some ads with promotional copy and some without.
I ran large ads and small ads of the same photo.
And all the scientific findings I read about in the journal articles were proven by my tests.
I recorded all of these tests, showing the step-by-step process of designing a cinemagraph in Photoshop, increasing saturation, adjusting promotional copy, adding calls to action, and so on, and then I showed the results of the multiple Facebook ad campaigns. I also explained the principles in an accessible manner, summarizing long articles in a few brief sentences each, to “get to the point.”
The result is the helpful course, Social Media Marketing Design: Increase Results with Science.
It has over four and a half hours of content, where I engage in NO rambling, add NO filler, and I get right to the point in all the lessons, whether I am 1) summarizing the studies, 2) showing how to design the ads in practical Photoshop projects, and 3) showing the results of my ad campaigns that demonstrate and prove the earlier findings (the three parts to this helpful course).
Perhaps you’re a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Enroll now if you want to grow your social media presence and get more clicks, shares, retweets, comments, likes, fans, followers, and purchases, or if you want to start on a journey to begin designing cinemagraphs for other social media images for clients.
Learn the Science-Based Methods of Effective Social Media Marketing:
In this course, you’ll learn from three types of lectures:
- Concise, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising.
- Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
- “Behind the scenes” lectures where I upload the images we’ve designed together and then confirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you’ll learn and apply the industry-standard design principles, and then you’ll learn and apply the science of getting more clicks and engagement. You’ll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You’ll design ads and images throughout the course in order to put these principles into practice.
If you want to follow along with me exactly in the handful of practical exercises, then you’ll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you’ll need Photoshop. Of course, if you’re only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won’t need the software.
If you want to follow along exactly with me in the practical projects where we put the science-backed principles into practice, you’ll need Adobe Photoshop, preferably Creative Cloud, but recent versions should work as well. I also link to a few free image editing options in the course, which will be fine for most techniques but not the two animated ad exercises, which require Photoshop. If you only want to know the science-backed marketing principles and don’t need to design the images or ads yourself (for example, if you hire someone else to design your images), then of course you won’t need Photoshop.
Skills Learned in this Course
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
- This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
- This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
- This course is for people who want to learn how to write effectively in social media marketing posts.
- This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
- This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.